Designed by Openshop|Studio, Red Egg capitalizes on the energy of the restaurant's unique location; both locally, as it's situated where the city cracks open revealing the diverse intersection of Chinatown, Nolita, and SoHo, and within the larger cultural and historical trajectories of it's food culture. Openshop|Studio created a matrix of materials, time, and menu flow that transitioned into a spatial system that adjusts to mood and organization, which allows for the merging and interaction of food and culture.

Collectively, this was overlaid with the belief that the urban dynamics should incorporate a wide and diverse range of customers; from the local regular, to the fashion forward SoHo and LES customer and the wining and dining investment banker. The result is a space that exists at the threshold between the many colliding influences, at once changeable and unchanging, open to interpretation by all.

Openshop|Studio was founded in 2000 in New York City by partners Adam Hayes and Mark Kroeckel. The studio is based on a process of research and design which operates in a fluid system of experimentation which address design problems of all sizes, shapes and types.
 
Within this process, Openshop|Studio carefully investigates every aspect of a project from the minute to the global so that the user, site, client, budget, function, engineering, culture, fabrication, materials, politics, construction and all elements of a project are utilized as information to shape form. By actively mining this rich diversity and specificity Openshop|Studio is able to transform the pragmatic into novel solutions.